"Whether you are just starting on your digital marketing journey, or you are far along on your adventure, use Lookers Into Bookers as a guide to strategy and prioritisation, as a hands-on practical resource, as a checklist of best practices, but also as a companion on  your never-ending path through the digital change that lies ahead."

Douglas Quinby, Co-founder & CEO, Arival


Pre-order Lookers Into Bookers

Over 400 pages of practical digital marketing advice with downloadable worksheets and video guides.

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Pre-order the Paperback for £25

Pre-order the Paperback, Kindle and ePub versions for £35

Kindle and ePub Only for £15


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Just some of what you will learn in the book...

Brand Workshop

My brand workshop will help you and your team find where your business sits, where it needs to go, and how to get there.

90-Day Content Machine

I will provide the tools you need to create 90 days of story-driven content ideas from just one video.

Facebook Ad Funnel

I will provide you with a Facebook Ad funnel that will gain you lots of targeted potential customers, without breaking the bank.

Marketing Strategies

If you want customers, you’re going to need to actively get out there and find them, and then let them know you exist. I show you how.

Competitor Analysis

Without researching your market, customers, and competitors, you are effectively promoting your business blind. Let data drive your decisions.

Video Marketing

Video is, hands down, one of the best marketing tools you can use and there is no excuse not to use it to promote your brand and connect with customers. I will show you how.

Ranking on TripAdvisor

With this workshop, I will explore the best ways to use TripAdvisor; I will explain how to generate positive reviews and improve your rankings.

Email Marketing Mastery

Create a stream of organically built subscribers that engage with your brand in exchange for the value you offer. Allow me to show you how.

Marketing Automation

I will cover the basics of using marketing automation to efficiently and affordably generate leads for your business.


“Chris Torres has the ability to execute marketing strategies that are unlike anything I’ve seen in the tour & activity industry. He and his team don’t just hit the bullseye, they blow it to pieces... again and again.”

Matthew Newton, Director of Marketing at PeekPro


“I am a huge admirer of Chris Torres and his Digital Tourism Show video series. The man gives away so much knowledge around increasing revenue for free... If I watched one of his videos I could have saved myself $400!”

Shane Whaley, Former Regional Director of Get Your Guide and Producer & Host of Tourpreneur.


Lookers Into Bookers

Book Summary

If you are a tours and activities operator, you are in a unique position. Be it walking tours, cycling tours, bus tours or an axe throwing experience (amazing, you must try it), you have the opportunity to enhance the life of someone who experiences one of your amazing products. But before you can do this, people first need to know that your business, and your product, exists. For this, you’ll need to put some time and thought into your digital marketing.

When you begin working on digital marketing in the T&A sector, it can be easy to get lost in the sea of social media platforms, online travel agents (OTAs) and Google rankings, but bad digital marketing is normally down to just one thing — a poorly conceived or non-existent digital strategy.

With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take to grow. I will also provide the tools to get there by offering practical advice, worksheets, and videos. Ultimately, the aim of this book is to help turn your online lookers into revenue-generating bookers.

Pre-order Lookers into Bookers

Pre-order the Paperback for £25

Pre-order the Paperback, Kindle and ePub versions for £35

Kindle and ePub Only for £15

Author Chris Torres - Lookers Into Bookers

About Chris

Chris has 26 years’ experience working in brand development and marketing, and he’s spent the last 13 years running his own company, Tourism Marketing Agency (TMA).

Around 80% of TMA’s customer base is now outside the UK, working with some of the biggest players in the industry, including Gray Line, the oldest and largest sightseeing company on planet earth.

Chris has won numerous awards over the years, such as the Best Tourism Website, Best Digital Agency and the Scottish SME’s Businessman of the Year 2018. Chris has also spoken at numerous tourism events, such as the Scottish Tourism Alliance (STA), several Gray Line conferences, and Arival conferences in Las Vegas and Berlin.

Chris has lived and breathed marketing for the tours and activities sector for years and this book is his attempt to compile most of what he’s learned into a practical resource for anyone who needs some help turning lookers into bookers.